MediaPost Publications Execs Still Fretting About Social Media 10/07/2013 - 0 views
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71% of senior-level execs were worried about risks associated with social media, with 13% saying they are “very concerned.”
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listed the potential for negative comments about the company (36%), disclosure of proprietary information (32%), and out-of-date information (18%) as the most worrying. They were less worried about accidental exposure of personally identifiable information, fraud, and corporate executives (i.e., themselves) doing something embarrassing or incriminating on line.
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Among public companies, the top concern was disclosure of proprietary information (50%), followed by negative comments, out-of-date information, and fraud, each at 17%.
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just 21% said their companies have an incident management plan in place for fraud or privacy breaches, only 33% have a general social media policy (that’s up from 23% two years ago), and only 59% have performed a social media risk assessment. 44% of execs surveyed said their company doesn’t have a policy for securing mobile devices. On the positive side, 72% of executives said their companies hadn’t experienced social media fraud… yet.
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66% said they see their organizations using social media more over the next year, and 68% said social media will be critical for corporate efforts in the future. The top applications are brand awareness (38%), recruiting (27%), and customer identification (14%). Just 1% said they thought social media was a waste of time.